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Billie King sees the way forward for cigar advertising and marketing, by way of his personal lens. Each his imagery and video artwork are undoubtedly being observed inside the trade. Give him his due


Billie King isn’t simply constructing one other cigar model, he’s “contributing to cigar tradition… his means!”, as he usually says and posts. He has coined his type “Editorial Cigar Images & Editorial Cigar Videography”.

Billie “Bowtie” King is on the way in which. King, raised in North Chicago, IL., this modern-day renaissance man also referred to as Mr. Bow Tie – the degreed engineer and physicist from each Howard and Xavier College of Louisiana respectively, works a daily 9 to five through the day and spends the remainder of his time constructing his model and being a household man.

The visible aesthetic technique taken by Bowtie, associated to his ads, injects uniqueness into conventional cigar advertising and marketing. King says, “Cigar tradition is wealthy in historical past and custom. As

a pupil of the tradition, particularly from the advertising and marketing standpoint, I intend to contribute drastically and respectfully to it, while remaining true to my roots and who I’m as a person.” He paints this magnificently with a broad stroke that’s beautiful all his personal.

This stunning picture was created by media mogul Samantha Ramirez, primarily based a Bowtie’s imaginative and prescient. The idea of power blended magnificence is clearly captured on this picture. July 2014 (Picture Credit score: Samofftharecord)

Since 2009, Bowtie has labored to develop the visible search for his model’s advertising and marketing. Photoshoots have at all times been a big a part of his method. He determined early that his model’s feel and look needed to be totally different than different cigar manufacturers. That is one thing he discovered from early hip-hop artists. King says, “totally different than right now, hip-hop artists of the early days prided themselves on not sounding like some other artist. After all, affect existed. Nevertheless, historical past clearly paperwork this and having a person sound was revered and extremely regarded. My considering is the very same, because it pertains to my model’s look. Cigar manufacturers like Fuente (extraordinarily conventional), Tatuaje (a hybrid of conventional & excessive), and CAO (their use of vibrant colours) are nice examples I’ve studied.” Nevertheless, my model’s look has advanced over a decade of photoshoots and video initiatives.” That is evident by the photoshoots and movies that King posts on his web site and different social media platforms.

Impressed by a Prada photoshoot from 2013, mannequin St. Louis entrepreneur and Mannequin KylaRican embodied the very essence of the BOW TIE CIGAR model, whereas permitting her personal distinctive character to shine by way of. (Picture Credit score: Andre Everett)

BOW TIE CIGAR initially began out as an un-banded 5 cigar bundle, infused with Lebanese espresso, packaged in a plain no emblem Ziploc bag. King says, “on the onset of this journey, I used to be shopping for cigar bundles and after making an attempt out dozens of various coffees, chosen a Lebanese mix that after infused, the cigar was completely scrumptious and smelled great

when smoked. The style and bouquet turned many heads after I fired one up in a public area, again when it was nonetheless authorized to smoke inside eating places and lodge bars.” From these humble beginnings, the road has advanced into arguably one of many greatest-designed cigar 5-pack shows in the whole trade. The 5-pack cigar bundle is really his lane and it’s very clear that he offers as a lot consideration to this aesthetic as he does to the blends themselves.

If this have been trend, the 5-pack could be Bowtie’s capsule assortment; a curated minimalist number of traditional items that work collectively seamlessly and intensify all events, because it is not going to exit of favor. King says, “the quotidian of premium cigars is the luxurious of artisan craftsmanship. This luxurious is deliberately designed into my packaging.” This philosophy will at all times be the frequent thread in every thing he does.

From left to proper: STL Mannequin Coca doing a rooftop photoshoot in ( Aug 2017 ); STL Mannequin Kelsie was employed to create cigar artwork utilizing an old-fashioned photobooth (M ay 2017 ); STL Mannequin LaStarr did her factor in Bowtie’s mission entitled “The Magnificence Inside” ( Oct 2017 ) . STL Mannequin/Hair & MUA Brittanie took King’s “ Trench  Coat” mission to a different degree ( Dec 2016 ). (Picture Credit score: Bowtie)

“Within the film ‘My Cousin Vinny’, Joe Pesci performed an lawyer. Relating to makes an attempt at passing the bar examination he mentioned, ‘for me, six occasions was a allure’. I’ve at all times appreciated these phrases as a result of his character by no means gave up. In 2006, I wanted to discover a firm to work with. Not having any relationships inside the cigar trade, I began chilly calling each cigar firm telephone quantity I discovered on Google. Between June 2006 and December 2007, I made lots of of telephone calls, sometimes reaching out to the identical firm a number of occasions. Seventy-three mentioned no. The seventy-fourth firm gave me a shot. A personal label deal.”

King, seen right here directing mannequin’s onset in October 2017, for a shoot paying homage to well-known “Supermodel” photographer Peter Lindbergh. They completed a cigar photoshoot like none has ever seen, respectfully full of magnificence & intercourse attraction. It created fairly the excitement inside the St. Louis cigar group

“I noticed that spending 6-12 months in a cigar manufacturing unit each day studying to mix was not possible for my state of affairs. So…I spent six months creating my palate by sampling numerous sorts of tastes, every thing from filth and dirt to freshly reduce and dry grasses to fruit and veggies to spices and herbs to a number of sorts of cigar leaves and rather more! My considering was to grow to be extraordinarily good at clearly describing to the grasp blender what I would like my mix thought to style like utilizing the only phrases, as we create it collectively on the cigar manufacturing unit.”

From left to proper: JAX Mannequin Maria posing for “ Bellissimo Marrone ” photoshoot in ( Jun 2017); JAX Mannequin Jaiden introduced attract to Bowtie’s “Distinction” Photoshoot ( Jan 2017); JAX Mannequin Amanda fully understood Bowtie’s mission entitled “ A Man’s Go well with ” ( Aug 2018 ). JAX Mannequin Kristina was great within the “Ginger” impressed shoot ( Mar 2021 ). (Picture Credit score: Martin Torres)

Bowtie, wearing a denim jacket, hip-hop t-shirt, denims, and Chuck Taylors, (his every day clothes of alternative) has a humble disposition about him, but is clearly assured and pushed.

Like many others with goals of getting their “personal one thing”, King determined to pursue his. A number of the finest recommendation he ever acquired early on was from a form stranger sitting subsequent to him on the bar of Morton’s in Clayton, MO. “The gentleman and his daughter have been celebrating a big contract his small enterprise obtained the day earlier than, after taking out a mortgage for tools. I discussed not eager to take a mortgage for something. He mentioned, ‘that is named rising what you are promoting organically. Perceive, it would most likely take you for much longer that means.  You should be okay with that.’ These easy phrases really put this journey into perspective for me.”

In 2018, a sequence of photoshoots masking 5 cities was carried out, affectionately entitled, “The Deserted Collection” These pictures have been taken in E. St. Louis, IL. (Picture Credit score: Fred Finch)

Every cigar mix sporting the BOW TIE CIGAR identify is outfitted with a special shade bow tie. The present choices embrace:


The primary photograph shoot of 2022 (February); King himself created this mission, persevering with the Editorial Cigar Images look he has made his signature type. (Picture Credit score: Wesley Regulation)

Plans are presently being made to go to the cigar manufacturing unit this yr, as Bowtie has two new cigars mix concepts in thoughts and desires to get to the enterprise of making them with the grasp blender in Santiago, DR. King says, “who would have thought a man from North Chicago, the place completely no cigar factories or tobacco farms exist, could be blessed to take a seat/mix with and be taught from a real grasp blender making a cigar that I style in my thoughts. It’s really one of many biggest experiences of my life!”

Within the newest photoshoot of 2022; King partnered with St. Louis’s latest Mannequin Devonne Kay to create a shoot impressed by a classic aesthetic, blended with right now’s styling.

(Picture Credit score: Andre Everett)

“Particular recognition goes out to all of the great staff members that help me within the effort to create the attractive pictures inside this text, Together with Brittanie, JSuper, Andre Everitt, Fred Finch, Tyrone Leslie and Martin Torres. Additionally, to the whole staff at Las Lavas Cigar Manufacturing unit within the Dominican Republic.”

If you wish to be taught extra about BOW TIE CIGAR and Bowtie’s model, go to:

web site: www.bowtiecigar.com Instagram: @bowtiecigars Youtube: bowtie cigars Fb: bowtie cigar

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